Football

Buying for a football fan can be tough. The clichés are cliché because they sell. They’ve already got the shirt. They’ve got the scarf. Someone bought them the mug with the badge on it three birthdays ago. When you’re trawling through aisles of shit trying to find something that actually hits home, the outsized football aisle is the last place you want to be. Collated obsessively by fans for fans, this collection was designed to solve that problem. Every product here was handpicked by people that live and breathe the game. We know the difference between a gift that will get used and one that’ll end up forgotten in a drawer. We didn’t want to drown you in items that only kinda sort of relate to football. We wanted stuff that would make a football obsessive stop and smile, yes someone actually understands me. Quality means earning your keep round here. If it’s going to be gifted to someone who lives and dies by the footballing calendar then it’s got to meet a certain criteria. It helps if it relates to their team; their history, their stadium, their traditions. Or it helps if it’s going to genuinely enhance the way they watch and experience the game. That can mean a heavy dose of atmosphere, but McGregor prints don’t count. If it’s not adding something real then it’s not making the cut. When you spend as much time with football fans as we have to, you start to understand what makes them tick. The fan who’s spent thirty years going to the same ground and can navigate those stadiums in their sleep. The one that watches every game, no matter the time difference or weekday roar. The one who knows about a goal you scored before you were born just because their dad told them the story so many times they adopted it as their own. Supporting a team is more than just a hobby, it’s ingrained into their very being. It’s cultural, tribal and frustratingly illogical yet absolutely serious business. Because of that we wanted to keep it edited. Not every football tat we could find. Just the ones we’d personally gift. We’d wrap it up ourselves and hand it over knowing they’ll appreciate it. Things that show you’ve been paying attention. If you’re looking for gifts for a football fanatic you can trust, start here.

Arsenal

Choosing an Arsenal gift is easier than it looks until you find yourself staring blankly into the centre of the official club shop and realise that yet another scarf just isn’t going to cut it. Buying football merchandise is difficult because the vast majority of it is naff. And naff translates as ‘you didn’t really bother did you?’ The shirt they’ll struggle to get match because they already own it in every other kit they’ve worn. The mug that’s destined to join three others they already have in the cupboard. The keyring that will be filed away in a drawer…

Browse Arsenal

Aston Villa

Buying a gift for a Villa fan is made under pressure. Pressure that comes with decades of false dawns and seasons drifting by empty handed. Pressure that has made them cynical of anything thrown together with panacea. They can spot something bought with care from something snatched off the shelf because it vaguely has a crest on it. That bar matters. We weren’t messing about. We didn’t just look for the official or patently obvious. We wanted to find stuff that a REAL Villa supporter would actually use, wear or display proudly on their wall instead of hiding behind thing…

Browse Aston Villa

Chelsea

Every May, there’s a subtle adjustment to the calendar and suddenly everyone you know is boasting about their garden. Chelsea Flower Show has that power. It swoops in like a note from school giving people who’ve quietly fantasised about their borders all winter permission to embrace that obsession fully for a few days. For a few days everyone in the country is a person who has strong feelings about dahlias and knows precisely what makes a cutting garden great. If you know someone like that. Or someone who watched the coverage and got a bit glassy eyed about the walled…

Browse Chelsea

Liverpool

Scousers take pride with them everywhere they go. It’s a pride so specific, so worn- in that you hardly need to spell it out to someone who spent their childhood within a stone’s throw of the Mersey. It’s not all football. Though obviously it’s also very much football. It’s the music. The humour. The way that city stands up, knows what it achieved and isn’t afraid to say so. Buy a gift for a Scouser and you’re buying for someone who feels every piece of that like it’s in their bones. Miss with that gift and you’ve missed quite easily.…

Browse Liverpool

Manchester City

Supporting City is serious business. For anyone who’s watched this club for years – through the lean times before the money poured in, through the nearlys and the title deciders settled by goal difference on the final minute of the final day – knows that it runs deep. History means something. So when it came to sourcing gifts for City fans we approached the task with the proper reverence, knowing they would approach unwrapping them the same way. Most football gifts aren’t considered. They’re lazy. A tubacky mug. A keyring from a garage. Not gifts at all really. Tokens aping…

Browse Manchester City

Manchester United

We all know a Red Devil nutcase. The one who already has the shirt, the scarf, the mug, but still needs ‘something’ for their February birthday or Christmas in December or the anniversary of some meaningless night in 1999 they will not stop talking about for weeks. Buying for them can be difficult. Not because they’re hard to buy for, but because all the predictable stuff they already own is cluttering up their kitchen cupboards. That was the problem we wanted to solve. We’re not interested in creating a catalogue of everything that manufacturers thinkiologyardium red on it. There’s enough…

Browse Manchester United

Newcastle United

Buying a gift for a Newcastle fan is different to buying a gift for any other football supporter. We know that. You probably know that too. It’s a club that fans take personally. We mean that in the deepest sense possible. Not wearing the shirt to game and not wearing it back home on a Sunday afternoon kind of personal, but blood kind of personal. Family heirlommn kind of personal. Tied to the city itself kind of personal. When you know that about someone, buying them a presents from the trending items list just won’t cut it. They’ll know you…

Browse Newcastle United

Tottenham Hotspur

Meet the obsessive. They know everyone on the teamsheet already. They already know how it feels on Sunday morning before they’ve had their coffee. They don’t want a football mug with a badge on it. They’re the kind of fan we had in mind when selecting these gifts. Not a Spurs fan, but the right Spurs fan. It shouldn’t be difficult to source quality gifts for Tottenham fans. In theory. But the official merchandise feels factory processed and lacking in soul. And that stuff never leaves the gift drawer, anyway. It was purchased out of desperation because you couldn’t think…

Browse Tottenham Hotspur

West Ham United

Buying a West Ham fan a gift is easier than it should be. There’s the club shop, of course, but anyone who’s spent any time browsing an official merch store knows what you get there. Name backwash shirts, 1997-off-a-conveyor-belt mugs; the sorts of things that let your favourite Hammer know you listened when they told you they liked football and didn’t bother thinking about them again. Everyone deserves better than that, least of all West Ham fans and the people who care about them. That’s why we built this gift shop. We wanted to find the stuff that would hit…

Browse West Ham United