Grand Theft Auto is famous for its satirical parody brands that exist within the game. Merchandise based on these fictional companies works brilliantly because it is layered with humour. T-shirts, hoodies and accessories branded with fake in-game companies appeal to players who appreciate the game’s satirical edge. The designs work as conversation pieces because they reference something that does not actually exist in the real world. Quality printing ensures the branding reads clearly and the colours stay vibrant. These pieces work as gifts because they demonstrate insider knowledge of what makes the game clever rather than just violent.