Golf
Golfers are the easiest people in the world to buy for. Until you want to actually buy them something. Then it becomes a minefield. Professional players own all the gadgets. Casual golfers don’t want to be told they haven’t broken ninety. The safe gift, the novelty ball marker, the club branded pack of tees, the ugly golf mug ends up shoved in a drawer or quietly re-gifted. We’ve bought all these gifts before. We know what we’re talking about.
We started thinking about this collection the same way we would if we were buying for someone we golfed with regularly. For someone who we’ve seen their golf bag and know their frustrations. Someone who would appreciate the difference between something you picked just for golfers, and something you picked specifically for them. Every item here had to pass that bar.
That meant the majority of things you’ll find here falls into one of three categories. Things that make golf easier or more enjoyable on the course. We’re not talking gimmicks, we’re talking better than what I already have. Things you’ll also use off the course. Clothes you’ll wear while watching the game. Lodges you’ll take to the clubhouse. Little touches that fit in with a golfers lifestyle, not the stereotype. And finally the luxe option. The kind of gift that says we listened to what you said about the game and picked something suited to your style of golf, rather than just your existence as a golfer.
Narrowing it down to those simple rules meant we don’t cover every handicap or every budget. There are no slides. No scorecard luggage tags. Instead we’ve compiled a short, edited list of gifts we wouldn’t mind receiving ourselves. Some useful. Some purely indulgent. All of it better than your average golf merch.