Mother's Day
The problem with Mother’s Day is that it always catches you by surprise. And then it mocks you as you sob into that sacks lunch. The chocolate box that told her nothing. The flowers that wilted before she’d even gotten around to buying a vase. The gift card that screamed YOU RAN OUT OF IDEAS and yeah, you did. We’ve done it too and hated ourselves for it. So we put together this collection of gifts to help you solve exactly that.
When picking everything out for this gift guide we had one incarnation of one woman in mind. We didn’t populate a pinterest board of some demographic mama mold. We thought of her. Her loves, her quirks and that full cupboard full of wonky bath sets she’ll never use. We wanted gifts that scream I know you, I pay attention. Because she’s worth that and also it matters to get this one gift right.
Which is why we kept it small. There are no need for fifty options when five of them are truly worthy of giving. We’ve done the hard work and given you the edit. Some of these things are small and lovely. Things she’d never buy herself but will use everyday. Some are bigger and more considered; the ones you fall back on when you want this day to be really special. And some are just downright perfect. Things she’d never think to buy herself but wrap and wonder why you didn’t think of it first.
We even thought about the ones that are hard to buy for. The ones that say they want nothing. The ones who literally have everything. The ones who’ve you’ve yet to crack with a gift after all these years. They’re the ones we thought about most. Trust us. Send mum a generic gift and you’re telling her you didn’t care enough to try. And she’ll know. Mum always knows.
We didn’t include anything in this guide because it’ll photograph well for Instagram or because it’s currently buzz-worthy on some farawayhipsterclotheswebsite. We picked each product because we looked at it and said YES. That’s the one. That’s the mum gift that will really land. We’ve done the hard work for you so you can turn up empty handed.. No. Scared naked. Bring one of these.